Explain the Role of Pricing within the Marketing Mix Essay

Explain the procedure of Pricing within the Marketing Mix - Essay ExampleIn order to use the exceed pricing strategy for the harvest-feasts, a good estimate of the quantity of money the consumers are willing to draw on the harvest-feasts is required by the company. It is important to note that most companies do not use equal to(predicate) pricing strategies for the products they generate. Majority of the pricing decisions are cost oriented instead of being value-based as perceived by the consumer (Breidert 2006, p10). Product eminence entails the modification of the product to make it appear more attractive to a particular group of consumers, thus making it different from the contests products. The main purpose of differentiation is to divide the consumers into segments and optimizing the products for the specific needs of the segments. Differentiation requires a sophisticated pricing strategy based on the perceived values of the products (Breidert 2006, p10). In most cases, product pricing is placed within the penetration strategy. incursion strategy determines the factors affecting pricing as noted by Cohen (1983). For instance, a company may unavoidableness to look for short-term objectives using a defined strategy for a particular type of product. The joint objectives mostly used are current product profit maximization or market grapple increase. Both objectives depend on the knowledge of how the market will respond to diverse pricing patterns. scathe is the crucial element for such short-term objectives. This is because it is the mainly flexible component in marketing mix. harm can be adjusted and changed rapidly and short-term adjustments indicates changes in market shares and profits (Breidert 2006, p10). The price of a particular product for most of the companies is based on the consumers perceived value, that is, the company uses value-based pricing. The price of the product is considered with other marketing elements before setting the m arketing program (Colin 1989). In order to develop a value-based pricing strategy, the company is required to estimate the present perceived value of its product(s). In such a case, the company attempts to measure the products demand and the demand is dependent on the historical sales data and the competitors prices. External factors such as holiday and weekends, and advertising also affect the demand for the products. Lastly, the entre of a new product into the market by a company requires the adoption of different strategies. The put of a single product requires a pricing strategy such as penetration or skimming strategy. Adoption of a skimming strategy entails charging the consumer for a short period of time a relatively high price for the launched product. Penetration strategy entails setting a lower price for the product to gain a large market share (Breidert 2006, p11). 2. Visit the Easyjet London (Luton) to Madrid for various periods. show flights assumed with a duration o f one week a. going tomorrow 21-28 Jan 21 January, 2012 - Outbound - 73.99 21 January, 2012 - run - 46.99 Total = 120.98 b. Leaving in 1 weeks time 28 January, 2012 - Outbound - 73.99 4 February, 2012 - Return - 46.99 Total = 120.98 c. Leaving in 1 months time 21 February, 2012 -Outbound - 25.99 28 February, 2012 Return - 10.99 Total = 36.98 d. Leaving in 3 months time. April 21, 2012 Outbound - 35.99 April 28, 2012 Return 89.99 Total = 125.98 Easyjet generally offers competitive prices to customers on the same routes and

FINANCIAL ACCOUNTING Essay Example | Topics and Well Written Essays - 1500 words

FINANCIAL ACCOUNTING - Essay Example180,000/5=?36,000. get Vehicles The depreciation cathexis for the unseasoned vehicle purchased would be ?25,000 x 40% = ?10,000. The remainder of the vehicles that need to be depreciated for the current year follow ?980,000 less the car given over of ?20,000 = ?960,000. From the total accumulated depreciation figure of ?500,000, ?8,000 is attributable to the vehicle disposed of. As such, accumulated depreciation attributable to the vehicles to be depreciated for the current year amounts to ?492,000, giving a web book value of ?468,000. As such, the depreciation charge for the year for these vehicles is 40% of ?468,000 amounting to ?187,200. Total depreciation charge for the year is the sum of the emboldened figures = ?453,200. (a) (ii) Profit / Loss of Disposal The motor vehicle disposed of speak to ?20,000 and the accumulated depreciation in respect of such vehicle was ?8,000 (?20,000x40%). As such the balance on the vehicle was ?12,000. Th e company was only able to obtain ?8,000 from the sale and as such made a loss of ?4,000 (12-8). (a)(iii) Impairment Loss for the year As at the date of the impairment review, the item 2 of plant and machinery had a carrying value of ?180,000 less the ?36,000 depreciation charge = ?144,000. The retrievable amount has been ascertained as ?50,000. As per IAS 36, the plus must be written down to the lower of carrying value or recoverable amount. As such, there is an impairment loss of ?94,000 (144-50). (a)(iv) Release of the countenance for the year In accordance with IAS 20, the grant has been treated as deferred income and released over the lifetime of the asset. As such, the release for the year would be ?400,000/5=?80,000. (b) Notes to the ease Sheet as at 30th September 2010 Property Plant and Equipment Land & Buildings Plant & Machinery Motor Vehicles Total COST as at 1 Oct 2009 3,000,000 980,000 980,000 4,960,000 Additions 25,000 25,000 Disposals (20,000) (20,000) Revaluatio ns 2,000,000 2,000,000 as at 30 Sept 2010 5,000,000 980,000 985,000 6,965,000 store DEPRECIATION as at 1 Oct 2009 500,000 436,000 500,000 1,436,000 Depreciation on Disposals (8,000) (8,000) Depreciation written off for inspection (500,000) (500,000) depreciation charge for the year 60,000 196,000 197,200 453,200 as at 30 Sept 2010 60,000 632,000 689,200 1,381,200 Impairment of assets (94,000) NET sustain VALUE as at 30 Sept 2010 4,940,000 254,000 295,800 5,583,800 (c) MEMO To Peter Williams, Marketing Director From rear Doe, Financial Accountant Date 15th April 2011 Subject Queries on the Financial Statements for the year ended 30.9.10 I am writing to you in response to the various queries you made known to me in relation to the same Financial Statements of Green PLC. Revaluation Surplus The land and buildings were revalued by ?2 Million in the aforesaid(prenominal) Financial Statements so that the resulting value of the asset at the end of the said period was ?5 Million. This is permitted downstairs IAS 16 Property Plant and Equipment, which provides that assets can be valued using the Revaluation Model, under which the asset will be recognised at its fair value as opposed to the cost of the asset. The bill entry in the case of an upward revaluation is to increase the asset value to the revalued amount and to take a leak or increase the Revaluation Reserve by the amount revalued (i.e. the difference between the carrying amount of the

Discuss the ways in which contemporary organisational theory can be Essay

Discuss the ways in which contemporary organisational theory can be read as criticism of organisational theories developed in the tune of the 20th century - Essay vitrineDuring the early 20th century the imperialistic era started while the situation then demanded the workers of rotatory and the spick-and-span type parties argon say to be capable to lead then bring the completions which was then exultant as the struggle that is against bourgeoisie preserving the rule and then set up the repressive ramification with province apparatus, the military machine which is verbalise to be powerful and the means in economic, political and ideological for the map of disuniting as well s disarming with those people who are working. The workers of new type are said to be capable in order to lead the ramify who are working and not to be advanced as well as organized and conscious part in politics with the class considerably working but also in the organization as the highest form that di rects all the low-class organizations with all forms of struggles by the proletariat. There is also evolution of capitalism during the 20th century with pre-monopoly capitalism that becomes real imperative with the said working class raising theThis is also the period that marked the struggle which is against the practiced line of opportunist in terms of International leadership in order to build the rotary motionary parties that is proletarian capable to lead the socialist revolutions in terms of the countries classified as the capitalist imperialist and the revolutions that are said to be democratic in Asia, African and those countries who are said to Latin-American chthonian the oppression and plunder while both the revolutionary trends may form the integral parts of the origination as the revolution in socialist area as well as the organization and at the same time leading the proletariat with the toiling masses in terms of democracy and of course socialism. The struggle w as then captured on all the fronts under the CPSU leadership leading to the great achievement regarding the Revolution of October while forming the Third International as well as the communist parties formation that happened and experience all over the world which was then surrounded with the class as revolutionary and organizational mass. The unbecoming were said to be the real break through from the stagnant period facing the movement of revolution by the first decade of the 20th century. The trade unions was then organized as part of the said activities which was then during the period while Lenin was able to write the Trade Union Organizations considerably of tremendous appreciate that served the development as well as the economic struggle consolidation but became very alpha in terms of auxiliary in agitation for politics and the organizational revolution and those right who are Contemporary Organizational Theory P

Human organs Essay Example | Topics and Well Written Essays - 2250 words

adult male electric organs - Essay ExampleHowever controversial such sales may be deemed by many, truth is that advantages offered by this outweigh all disadvantages put together. The following discussion will help to rebel this argument by providing evidence about shrinking number of donors of organs like kidneys in the twinkle of reputable research. Thoughts of proponents and opponents in context of development of a proper market for human organs in the UK will also be scrutinized. Final section will include some suggestions, supported by important macro-marketing concepts, regarding modifications required in the current arrangements made in the UK to enhance the rate of organ supply.Earth-shattering controversy, which has enveloped organ sales since the beginning of times, originates from a particular kind of reverence for the human body. To consider this body a biological machine with replaceable parts is a matter of shame for many. Even with advanced skill and technology, i t is considered a huge taboo also in many societies. The human body is thought of as a sacred temple and this idea reinforces various beliefs and rituals to cargon for the body after death (Petechuk 2006, p. 73). there are deeply ingrained boundaries on what can be done with a human body, the boundaries which are established by religion, society, and human psychology. Controversy also picks momentum when complications affecting kidney donors health are overstate due to inclusion of bias in collected data. But, this much stands true that prior permission of a person is must in all cases because long and painful wait for organ transplants does not sweep away the rights of some to utilize their organs as they see fit (Cherry 2005, p. 144).The number of kidney donors is low in the UK compared to Scandinavian countries according to medical research. It is claimed by data collected

Casual Factors Essay Example | Topics and Well Written Essays - 750 words

Casual Factors - Essay Examplemer includes such(prenominal)(prenominal) factors as genetic disposition and peri-natal conditioning, chemical imbalances, damages to the central nervous system, and so forth, while the latter includes such factors as schooling system, family and other cultural aspects. The remainder of this essay will foray into slipway of identifying these factors, their consequences, and ways of mitigating them (Dodge, 1993)Emotional disorders caused by family can take several shapes. For example, a chela that is constantly exposed to house servant violence, sexual abuse, excessive insults, constant poverty and loss of a p bent can develop symptoms think to anxiety and depressive disorders. Some tell-tale signs of family-induced psychological disorders are an introverted personality, academic underperformance, poor social skills, juvenile delinquency, etc. Recognizing early signs can be difficult as the affected children can assume a traffic pattern external dispo sition (Dodge, 1993). Usually, the underlying problem comes to light only after a traumatic episode. Nevertheless, child counselors can play a significant role in remedying some of the emotional and behavioral patterns through with(predicate) application of such techniques as Cognitive Behavioral Therapy (CBT), Primal Therapy, etc. Medications such as lithium, Buspirone, Fluoxetine, Bupropion, etc. can also be useful but have to be used with caution. Also, medications dont provide permanent cure but only temporary symptomatic relief. Hence, a prolonged advise regime to change negative cognitive and behavior patterns is the most efficacious of the treatment options (Stewart, 1999).Emotional disturbances that are caused by an unsuitable school environment are similar to those that are caused by chaotic family circumstances. unfitting corporal punishments, bullying by peers, lack of proper attention from teachers, etc., can make the child tone of voice sad and lonely. The child is also likely to experience feelings of guilt and worthlessness. The afflicted child

The Perfect Critique Assignment Example | Topics and Well Written Essays - 500 words

The Perfect Critique - engagement ExampleAfter the 4-minute period limit is over the conversation cornerstone start. This barrier zone plunder enable the learners to reflect on the items and enhance their ideas without being influenced by their friends.Developing references often artists get invigorate by other artists. As learners suppurate confidence in discussing their work and other artists work, they will grow their working knowledge of art history and artists (Lois pg 23). Critiques can work as a moment to lead off new concepts and artists or to draw links to art history and art movements.Social media learners can mathematical function social media like Instagram, sound cloud, YouTube and twitter so as to share and comment on variant media forms. Learners can create memes and enhance new trends, create blog posts and responses of video to artworks.Recording dialogue micturate learners record themselves when they have their discussions. Make them keep the record of what they discussed throughout the semester. When they look at what they recorded, they could evaluate the elbow room in which they employ language in discussing artwork (Lois pg. 45). Learners will notice that they have access to circumstantial dialogue and critical thinking.Student-centered critique as learners enhance their critique abilities they can learn to contribute to a discussion of artwork without the presence of the teacher. The learners can carry out critiques where the teacher is just a unadulterated observer (Lois pg 49). It can develop the public speaking ability, autonomous critical thinking, and confidence of the student.Cultural or historical links historical artworks can get viewed as documents or key resources for historical occasions. Learners can use such historical links to direct their discussion. This can be in form of line of business trips to museum, research projects, visiting a local artist studio, field trips to historical landmarks or art trust based on community in which learners enhance, beautify, or activate their

What is Finance and what is the benefit of choosing Finance as major Essay

What is finance and what is the benefit of choosing Finance as major - Essay Exampleognizant of the fact that with a bestowing or professional association in finance, I could not only manage my personal finances effectively but i could also use the skills in all other field that I decided to enter later on in life.Finance involves the administration of m whiztary affairs, as well as the overall control of fiscal institutions and investments they also handle risk management as well as sourcing for funding and funds for great(p) markets. They also select and evaluate investment projects which require coordination of funds, and making cost benefit analysis for the parties supplying and investing capital. An understanding of fiscal concepts and practices along with knowledge of the instruments and participants in the financial markets is vital to sound financial decision making (Shang and Peter 280). As finance major, I am involved in the reckon of financial institutions and the analysis of the management practices of commercial banks, loans, credit and saving association insurance firms, pension funds, and any other institution that plays a direct role in the financial sector. In the modern financial market place, there is a great deal of competition and this requires numerous financial strategies and which means that my skills fag end be used in a variety of settings. One of the fields in which my course qualifies me to work is investment, it involves the analysis and selection of various securities emphasizing on stocks and bonds. As a finance graduate, I depart be expected to analyze the roles of these instruments and how they affect differing financial institutions portfolios. This takes to account the fact that financial markets are interpretive program of the market environment sin which financial institutions and investors will create financial assets or liabilities, in atomic number 53 learns to examine and analyze the nature of these instrumen ts as well as the various market innovations and structural changes. When one majors in finance, they needs must have